Fonts - UPDATED

The stylised nature of this serif font, named Neoteric, could help to build a brand identity for our artist as it would be easily recognisable. However, I am creating a CD cover inspired by the minimalist art movement whereas this font seems more compatible with an art deco design. This would make the CD cover appear less professional because the different styles could clash and connote conflicting ideas surrounding our artist and his music. 

This font is called Leixo. The gaps in some of the letters could emphasise themes that are explored in our artist's lyrics, such as a loss of identity and slowly fading away as the letters themselves appear to fall apart. Furthermore, the wide kerning between the words could illustrate the separation between our artist and the subject of their lyrics. These themes are typical of the Indie genre and thus make this font appropriate for our artist. Despite conveying these messages, the font remains sophisticated and easy to read, therefore making it appealing to our upmarket and mainstream audience. The bold nature of the letters would make them stand out on both the CD cover and the magazine advert which would be important when competing with other artists for attention and audience interest.  

The simplicity of this font, called The Light Font, makes it easy for people to read but given its thinness, it might become difficult to make it stand out in contrast to the image on the CD cover and the magazine advert. This issue could be rendered by using reverse type because the contrast could make it more noticeable. This font connotes very little about our artist and his music, creating little intrigue. Alternatively, the lack of serifs or decorative details could appeal to our older teenage audience because it suggests that our artist's music is more relaxed than the upbeat and sometimes overwhelming pop music that is popular with younger teens. 

This font, named Caviar Dreams, is similar to the previous one, however, its curved nature could make it more eye-catching as its unusual and quirky. Its similar to a font featured on The Script's album cover that has become part of their logo, therefore creating a brand identity for the band. By using this font, it could remind people of The Script's music, perhaps making them eager to listen to our artist's music given the similarity between the two artists. This also makes the font conventional to the Indie genre and therefore more likely to appeal to our target audience. 

This font is called Paypa Sunrise. The handwritten quality of this font could add a more personal touch to my CD cover as its less corporate and instead, creates a homemade feel. This could work in reference to the roots of the Indie genre when artists would have to publish their music themselves because no record companies would take them on, believing that their style was too much of a risk for the company to take. This could, therefore, connect our artist to the genre, implying that he's returning to the roots of the music he is making. However, similarly to other fonts I have analysed, it would be difficult to make this font stand out from the image on the CD cover/advert because it's so thin and lacks any bold decorative features. 

In contrast to the previous font, this font, named Bebas Neue, is bold and would be visible when placed over an image. Additionally, the boldness of the font could link to the directness of the statement, making the title of the CD cover thought-provoking and, therefore, intriguing the audience. A similar font was used on Seafret's debut album, which could connect our artist to their style of music and help him gain popularity through association. However, the lack of serifs or decorative features attached to this font could make it appear dull to the audience because it implies very little about our artist or the music included within the album and instead relies on the mystery behind the title to make it appealing.

In conclusion, despite the merits of several of the other fonts, I'm going to use Bebas Neue because its bold and easy to read, therefore lending itself to clearly showing the album name as well as Finn's name. Furthermore, it is similar to fonts used by other Indie artists, therefore grouding the font in the genre.