This is a detailed piece of research. Just a few things to work on: 1. Can you make explicit at the start the links between Sam Smith and Finn. Why do you think the target audience would be similar. 2. Young and Rubicam's personality types... I wonder whether the struggler would be a better target audience for you. The lyrics and tone of the song seem to evoke the idea of an outsider, struggling with life.
This is a detailed piece of research. Just a few things to work on: 1. Can you make explicit at the start the links between Sam Smith and Finn. Why do you think the target audience would be similar. 2. Young and Rubicam's personality types... I wonder whether the struggler would be a better target audience for you. The lyrics and tone of the song seem to evoke the idea of an outsider, struggling with life.
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